Selling Well Isn’t About Price — It’s About Position

Many sellers begin with one question:

“What should we list it for?”

It’s a natural place to start.

But it is rarely the most important one.

Price Is a Number. Position Is a Strategy.

Price is what the market sees.

Position is how the market understands your home.

Position includes:

• How your home compares

• How it enters the market

• How it is framed

• How it is protected

• And how it is perceived

Two homes can list at the same price — and have very different outcomes.

The Market Responds to Clarity

When a home is positioned well, buyers feel confident.

When a home is positioned poorly, buyers hesitate.

Hesitation is expensive.

It creates longer days on market, negotiation pressure, and emotional fatigue for sellers.

Luxury Buyers Are Observers

High-end buyers are not impulsive.

They notice:

• Subtle inconsistencies

• Overconfidence in pricing

• Under-preparation

• Lack of strategic framing

They may never say it.

But they respond to it.

Position Protects Value

My role as a listing advisor is not to chase numbers.

It is to protect outcomes.

That means preparing the home carefully, understanding market context, anticipating buyer response, and guiding pricing with both realism and foresight.

Selling Well Feels Calm

When a home is positioned properly:

• Conversations feel steady

• Decisions feel grounded

• Negotiations feel respectful

• Outcomes feel earned

That is always my goal for my sellers.

If You’re Considering Selling

I believe sellers deserve guidance that feels:

• Clear

• Honest

• Strategic

• And protective

Because selling well is not about aiming high.

It is about standing in the right place.

Kim Francks
Your Journey. Your Home. Your Story—Guided with Care.