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The Third Perspective The Third Perspective Most people look at a decision and see two sides. I’ve always been drawn to the space in between — the details that shape outcomes, the risks that deserve attention, and the quiet factors that often determine whether something truly works. That perspective has followed me from healthcare leadership into real estate, and it’s the […]
Seller Strategy Rent or Sell in Santa Rosa Beach? How to Think Through the 2026 Market Shift With the 2026 real estate market shifting in Santa Rosa Beach, many homeowners are asking a very practical question: Should I rent my property — or is this the right time to sell? It’s no longer a simple yes-or-no decision. Inventory levels have changed. Buyer expectations have evolved. Interest rates and insurance costs are part […]
Seller Strategy What Sellers Are Doing to Attract More Buyers in Santa Rosa Beach In today’s buyer-leaning market — including here in Santa Rosa Beach — sellers are doing more than simply listing a home in the MLS. They’re making intentional, strategic decisions designed to help their property stand out and connect with serious buyers. Many of these approaches reflect national trends, but how they’re executed locally makes all […]
Luxury Seller Strategy What Sellers are Doing to Attract More Buyers In today’s buyer-leaning market (including Santa Rosa Beach), sellers are doing more than just listing a home on MLS — they’re actively using strategies to stand out and attract buyers. Many of these reflect current national trends and what’s working in competitive markets right now: Price It Right (Competitive Pricing) A correctly priced home from […]
The Third Perspective What It Means to Truly Represent Someone Representation is a word that gets used often in real estate. But it deserves to mean more than presence. To me, representation means responsibility. It means carrying someone else’s priorities with the same care as your own — and sometimes with even more. Representation Begins With Listening Before advice, before strategy, before numbers — there […]
The Third Perspective Selling Well Isn’t About Price — It’s About Position Many sellers begin with one question: “What should we list it for?” It’s a natural place to start. But it is rarely the most important one. Price Is a Number. Position Is a Strategy. Price is what the market sees. Position is how the market understands your home. Position includes: How your home compares How […]
The Third Perspective What High-End Buyers Often Miss (And Why It Matters) In luxury real estate, it’s easy to focus on what is impressive. Architecture.Views.Finishes.Location. Those things matter. But they are rarely what determine whether a purchase truly succeeds. Luxury Decisions Carry Quiet Risk High-end buyers often assume that price equals protection. It doesn’t. Luxury homes still carry: Structural considerations Insurance complexity Long-term maintenance realities Community regulations […]
The Third Perspective Meet Kim — Why I Look at Real Estate Differently Why I Look at Real Estate Differently Most people approach real estate by looking at what’s visible. I’ve always been drawn to what isn’t. My background in healthcare leadership taught me that the most important outcomes are shaped long before a decision is finalized — in preparation, clarity, and careful evaluation. That mindset followed me […]
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